The Private Equity Podcast, by Raw Selection
Hosted by Alex Rawlings, Managing Partner of Raw Selection, a specialist executive search firm. Join us as we interview the leading experts in Private Equity, unlocking their secrets of success to share with you.
Discover how some of the top Private Equity professionals got into Private Equity, how they rose to success and learn about some of the mistakes they made along the way.
Alex has strong connections to the Private Equity industry through his executive search firm, Raw Selection, which specialises in working with Private Equity firms and their portfolio companies across Europe and North America. Alex is straight talking and to the point and aims to unlock real gold you can build into your firm or portfolio companies. Find out more at www.raw-selection.com
The Private Equity Podcast, by Raw Selection
Laith Murad on Strategies That Work for Chief Marketing Officers
Private Equity Podcast
Today's Guest
Today we welcome Laith Murad, an experienced Chief Marketing Officer, having worked for small equity-backed companies right up to being a vice president with Yahoo.
What You'll Learn
The relationship between marketing and business success
How to beat your competition using SEO
Why emotions and human behavior are essential to every marketing campaign
Why data doesn't always work in marketing
How to determine your target audience
How influencers have evolved from the '90s up to now
Breakdown
[00:54] Getting to know Laith Murad
[04:02] The Biggest marketing mistakes most companies make
[06:01] Defining marketing from a CEO's perspective
[10:50] How companies with limited resources can stand out from the crowd
[17:10] Parts of a business that influence effective marketing strategies
[21:58] Data that guarantees effective marketing campaigns
[28:01] Notable attributes of top-performing individual
[33:35] What Lath likes and dislikes about private equity
[39:19] Marketing for beginners
Resources
Thank you for tuning in!
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Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com