Private Equity Podcast
Today's Guest
Today we welcome Laith Murad, an experienced Chief Marketing Officer, having worked for small equity-backed companies right up to being a vice president with Yahoo.
What You'll Learn
The relationship between marketing and business success
How to beat your competition using SEO
Why emotions and human behavior are essential to every marketing campaign
Why data doesn't always work in marketing
How to determine your target audience
How influencers have evolved from the '90s up to now
Breakdown
[00:54] Getting to know Laith Murad
[04:02] The Biggest marketing mistakes most companies make
[06:01] Defining marketing from a CEO's perspective
[10:50] How companies with limited resources can stand out from the crowd
[17:10] Parts of a business that influence effective marketing strategies
[21:58] Data that guarantees effective marketing campaigns
[28:01] Notable attributes of top-performing individual
[33:35] What Lath likes and dislikes about private equity
[39:19] Marketing for beginners
Resources
Thank you for tuning in!
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Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com