*The information contained herein is provided for informational and discussion purposes only and is not an offer to sell or a solicitation of an offer to buy an interest.*
Today’s Guest
Today we welcome Christen Paras who is MiddleGround Capital’s managing director of business development and investor relations. With a hands-on operational expertise, MiddleGround Capital invests in B2B companies in the industrials and specialty distribution sector that are in the lower middle markets.
What You’ll Learn
Why you should take business development seriously
How marketing improves deal flow
Brand awareness and value proposition through marketing
Transparency in managing investor relations
Diversity attracts founders, investors, and employees
Breakdown
[00:42] Getting to know Christen Paras
[02:05] Common mistake by PE firms and portfolio companies
[04:56] MiddleGround Capital’s marketing & research strategy
[12:52] Granting full access builds trust with LPs and business owners
[21:14] MiddleGround Capital’s ESG efforts
[23:48] Excellence in managing LP relationships
[27:10] Notable attributes of top-performing individuals
[30:09] Private equity: the good and the bad
[36:20] Diversity in MiddleGround Capital’s senior leadership
[38:34] Christen’s learning resources
Resources
Christen’s Mobile Number: +732 207 1486
Thank you for tuning in!
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